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Strategic PlansAPIA is guided by industry R&D and Marketing Strategic Plans. The current Strategic Plan for the period 2006-10 can be downloaded below. This plan was revised in November 2007. Passionfruit Industry Strategic Plan The current Marketing Plans are for the first three years of proposed activity. There is a table comprising the overarching framework for the first three years and a second document with detail of the proposed first year of activity. Passionfruit 3 Year Marketing Plan Passionfruit First Year Marketing activity Plan Vision Satement...... a picture of where the industry will be in the future ...... A dynamic, market-focused, Australian Passionfruit Industry which is valued by the community for producing a range of quality products using best-farming practices which are environmentally sustainable. Mission Statement...... describes a broad highway that the industry will travel as it seeks to fulfil its vision ...... To continue to develop a united industry which is committed to continuous improvement and international competitiveness through the implementation of farm management guidelines which encourage friendly per management methods, worker safe practices, and developments through R&D to assure reliability of quality products to meet the varied demands of consumers. |
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